by 
This week, Cariloha opened its newest retail store in the city of Lahaina on the Hawaiian island of Maui. The new 800-square-foot store is corporately owned and is situated on famous Front Street across the street from restaurant, Cheeseburger in Paradise. The Cariloha store shares the same four walls as its sister brand, Del Sol, which specializes in clothing and accessories that change colors with sunlight.
At present, Cariloha can now be found in the following three locations on the Hawaiian Islands: Kauai, Kona (Waikoloa’s Kings’ Shops), and Maui. Another Cariloha store is slated to open on the island of Oahu later this year.
“This new Cariloha store is going to be a successful location for us,” said Scott Brady, Assoc. VP of Communications. “We’ve been pursuing a great location on Front Street in Lahaina for years, and having it come to fruition will provide our customers with a first-class ticket into the world of Cariloha!”
The Cariloha Lahaina store will be staffed and managed by both local employees and corporately hired interns, who will work in the store for three to six months. Staffers encourage store visitors to touch and feel the bamboo-soft difference of their clothing, bed sheets, bath towels, blankets, socks and more that are all made from bamboo.
Bamboo apparel features several qualities that make it a superior fabric. It’s twice as soft to touch as cotton and keeps you a few degrees cooler. It’s naturally hypoallergenic and helps prevent skin odor and skin irritation, which comes in really handy on a hot day at the beach.